Department : Marketing

Employment Type: Full Time

Location: Canada - Remote

Description

VC3 is the IT and cybersecurity partner built to solve big-time technology challenges for municipalities, financial services organizations, and small/medium sized businesses. At VC3, we don't just set up your laptops or manage your network. We help you navigate your most important (and most challenging) IT questions. That's why over 1,100 municipalities and 700 businesses rely on VC3's technical expertise, sector-specific focus, and accessible approach to manage, protect, and accelerate their organization's technology. Position overview We're looking for a results-driven, detail-oriented digital marketer to develop and deploy digital campaigns that will increase VC3's brand awareness, qualified lead generation, and sales. In addition to experience in digital marketing, the right candidate will value ongoing learning and continuous improvement. They will also be an exceptional communicator with superb interpersonal skills, who can interface with the marketing and sales teams with ease.

Here's what you will be responsible for:

• Plan and execute SEO, SEM, and ABM campaigns to ensure target market awareness and drive marketing qualified leads.
• Act as the owner of our website performance, with a focus on optimizing for search and user experience.
• Design, build, and maintain our social media presence.
• Be the point of contact for related vendors and agencies, as needed.
• Develop and maintain local digital presence in our major markets.
• Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
• Create landing pages and other conversion opportunities.
• Plan and run conversion testing and other experiments.
• Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, and revenue attribution.
• Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.

Here's the background we think will make you successful:

• Bachelor's degree in marketing, communications, advertising, or a related field.
• Track record of success (3+ years' experience) in a digital marketing role.
• Experience with marketing automation (HubSpot preferred), ABM platforms (Terminus or RollWorks preferred), Google Ads, and other related platforms.
• Exceptional project management skills, with a keen eye for detail.
• Comfortable working in a fast-paced, deadline-driven environment.
• Self-directing and flexible, with the ability to quickly pivot strategies, as needed.
• Has a finger on the pulse of what's happening in digital marketing, with an insatiable hunger for learning.
• Team player with superb collaboration and communication skills.
• Passionate, creative thinker with exceptional analytical skills.

Company Values:

• Passionately Curious. We challenge the status quo, seek continual improvement, and constantly learn.
• Go Beyond. We show that we care through positively impacting others through our actions, properly communicating expectations, and executing them consistently.
• Own It. We have the courage to do what's right, resolve to take responsibility, and grit to cross the finish line.
• Serve as One. Together we are greater than the sum of our individuals, and teamwork is essential to success.

And, here is some additional info you will want to know:

• Work schedule: M-F, 8 hour day between 7am PT and 5pm PT
• Remote working, with limited travel (if necessary)
• Applicant selected will be subject to a criminal, credit, and department of motor vehicles background checks and must meet eligibility requirements for access to classified information