Lead, Social and Content

Location: This position is located in our Toronto office.

Our organization:

Founded in 2017, Wellington-Altus Financial Inc. (Wellington-Altus) is the parent company to Wellington-Altus Private Counsel and Wellington-Altus Private Wealth —the top-rated* wealth advisory company in Canada and one of Canada's Best Managed Companies. With more than $20 billion in assets under administration and offices across the country, Wellington-Altus identifies with successful, entrepreneurial advisors and portfolio managers, and their high-net-worth clients.

• Investment Executive 2022 Brokerage Report Card.

The opportunity:

Wellington-Altus is currently recruiting for Lead, Social and Content. Reporting to the Vice-President, Digital Marketing, the Lead, Social and Content will strategize, plan, and execute Wellington-Altus’ corporate channel content strategy. The incumbent will also enable, guide, and consult with our network of advisors to set them up for success with tools, content, guides and 1:1 consulting.

Key responsibilities include:

• Developing and own our social content and channel strategy – focused on social and .com - with the objective of raising the bar for storytelling in the wealth management/financial services industry.
• Championing content and social media best practice, developing content and social guidelines, building a content repository, and recommending tools to help our advisors leverage social media and content to tell their unique story and help grow their business.
• Making recommendations on audiences, platforms, content formats, and paid opportunities to maximize our reach and deliver results.
• Collaborating with Marketing peers and corporate stakeholders to drive thought leadership and brand narrative to meet our objectives.
• Presenting strategies, recommendations, and insights to Leadership to gain consensus and progress our content and social approach.
• Partnering with our in-house video team to create social and mobile first video content, guiding the narrative and collaborating throughout project phases.
• Implementing and work with the team to maintain a comprehensive cross-channel content calendar reflecting corporate objectives and advisor enablement.
• Creating and maintain a content marketing analytics dashboard to communicate our progress against KPIs and identify new opportunities to inform our strategy and execution.
• Keeping a pulse on our competitors, social and content trends, sharing inspiration and best practices with the team and continuously collaborating to find news tactics to test and evolve our approach .
• Acting as ambassador and custodian of the Wellington-Altus brand.
• Helping establish and implement department procedures, striving to create efficiencies.
• Managing and coach an Associate, Social Media & Content and hiring of future social and content team members.
• Performing other duties, as assigned.

The ideal candidate will possess:

• A university degree or diploma in Social Media, Digital Marketing or Communications.
• 7-10 years of experience including content strategy and execution, digital channel management, social media strategy and measurement.
• Social media expertise – organic and paid – with demonstrated experience and results specific to LinkedIn.
• Content and channel strategy.
• Working knowledge of SEO.
• An innovative thinker who embraces feedback.
• An excellent interpersonal and communication skills.
• An impeccable attention to detail.
• An adept multi-tasker with solid organizational skills.
• A strong writing and presentation ability.
• An ability to quickly adapt to changing needs and rapidly growing company.
• A reliable, strong work ethic.
• A creative collaborator but able to hit the ground running and work independently as needed.
• An excellent attitude and commitment to providing extraordinary service.
• A team player with an entrepreneurial spirit.

Conditions of employment:

• Must be legally eligible to work in Canada.
• A background check, satisfactory to the employer, may be required of the successful applicant prior to commencing employment.

Wellington-Altus is strongly committed to equity and diversity within its community and welcomes applications from women, racialized persons, Indigenous peoples, persons with disabilities, and persons of all sexual orientations and genders. All qualified individuals who would contribute to the further diversification of our organization are encouraged to apply.

If you require accommodation for the recruitment process, please let us know at the point of application.

To apply:

Click the Apply For This Job button to submit your resume, cover letter, and salary expectations. You will be contacted if you are selected for an interview. More information about working at Wellington-Altus can be found on our website at www.wellington-altus.com.

Education

• Associate's degree or better in Marketing
• Associate's degree or better in Communication

Behaviors

• Innovative: Consistently introduces new ideas and demonstrates original thinking
• Thought Provoking: Capable of making others think deeply on a subject
• Team Player: Works well as a member of a group
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Motivations

• Goal Completion: Inspired to perform well by the completion of tasks
• Growth Opportunities: Inspired to perform well by the chance to take on more responsibility
• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
• Self-Starter: Inspired to perform without outside help