Marketing and Communications Coordinator Job at Home Instead

Home Instead Kanata, ON

Home Instead is a franchise-based network that is committed to providing dependable, compassionate elderly care services such as personal care, Alzheimer's & Dementia care, companionship and home help.

Do you want to work in a position that will provide significant fulfillment? Would you like to join an energetic team who is committed to collectively enhancing the lives of seniors in our community?

The Home Care Consultant is responsible for ensuring achievement of revenue objectives. Revenue is to be generated from a variety of Sales and Marketing duties, including researching and pursuing new referral sources and enhancing and maintaining relationships with existing referral sources. This position is responsible for reporting results in moving relationships forward to their Manager on a weekly basis, discussing successes and opportunities, and demonstrating documented progress and inquiry production in Sales/Marketing/Networking areas.

As a Home Instead employee, you receive:

  • Job Training - extensive initial and on-going training
  • Work Local - serve seniors in your community of Kitchener & Waterloo
  • Personal Satisfaction - make a difference in someone's life
  • Social Environment - gives you the opportunity to meet new people, develop meaningful relationships and work cohesively as a team
  • Growth Opportunities - grow your career in a high quality organization
  • Incentives - competitive plan to reward continued growth in metrics

Essential Job Function:

  • Be responsible for researching and developing Referral Provider Network relationships and producing referrals; performs all phases of consultative sales process, including preparation and documentation of cold calls, follow-up calls, diagnosis of referral source and client needs, recommendation of appropriate Home Instead® services and additional community resources, maintaining and nurturing existing referral accounts, including follow-up, as necessary.
  • Achieve inquiry generation objectives for assigned territory with the primary goal of bringing in new business to increase overall market share. Target accounts include, but are not limited to, hospitals, physicians, home health agencies, assisted living facilities, nursing homes, senior centers, hospice, rehabilitation centers, etc.
  • In conjunction with Home Instead franchise leadership, develops sales and marketing plans, detailing weekly and monthly activities focused on meeting or exceeding established goals.
  • Develop and maintain knowledge of Home Instead brand. Effectively presents Home Instead marketing materials and services to referral providers, including 1:1 meetings, as well as planning, arranging and conducting formal group presentations to referral providers.
  • Maintain accurate records of all sales and prospecting activities including sales calls; presentations; closed sales; and follow-up activities within the assigned territory, including the use of software to maintain accurate records to maximize territory potential.
  • Develop a database of qualified leads from referrals through face-to-face cold calling on referral providers, email, telephone and Web.
  • Conduct Service Inquiries and Care Consultations as needed following the consultative sales process
  • Adhere to all company policies, procedures and business ethics codes.
  • Participate in and contribute to the development of educational programs offered to clients, prospects, and co-workers.

Additional Responsibilities:

  • Must demonstrate effective ability to maintain confidentiality of information
  • Must demonstrate discretion, integrity, and fair mindedness consistent with company standards, practices, policies, and procedures
  • Must demonstrate effective interpersonal skills, ability to work independently, good working relationships with colleagues, rationality and decision-making skills
  • Generate new and creative approaches to problems or original modifications to established approaches
  • Other duties as assigned by the Vice President of Growth
  • Reports directly to the Vice President of Growth

Requirements:

  • Must have a valid drivers license, possess valid car insurance, and have full time access to a reliable vehicle
  • Post Secondary Education preferred
  • Sales Experience required

Home Instead requires proof of full vaccination against COVID-19 from all employees, with the exception of those who require accommodation under applicable human rights legislation.

Job Type: Full-time

Salary: $50,000.00-$80,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • On-site parking
  • Paid time off
  • RRSP match
  • Vision care

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

Experience:

  • Sales: 1 year (preferred)
  • Customer Service: 1 year (preferred)

Licence/Certification:

  • Drivers License (required)

Work Location: In person

Expected start date: 2023-04-03




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