Sr. ABM Growth Food Service Marketing Job at Kraft Heinz Company
General information
All posting locations: Don Mills, Ontario, Canada
Job Function: 01 - Sales
Date Published: 23-Feb-2023
Ref #: R-67024
Description & Requirements
Sr ABM Growth Food Service (Away From Home) Marketing
Role Overview
The Senior Associate Business Manager is responsible for digital marketing as well as supporting the development of a strong innovation pipeline to deliver on Foodservice competitive growth strategies. Strategic thinking with a strong knowledge of a variety of digital tools and database capabilities are essential to this role. They will work closely with Category Marketing- Sales- IT support- R&D and BD as well as a variety of external agencies. Leverage a variety of sources to initiate- scope and develop an execution strategy for innovation and whitespace opportunities.
Responsibilities:
Digital
Lead the Foodservice website- CRM (operator email marketing) and social platforms to drive brand impressions- product knowledge and customer loyalty.
Develop digital communication strategies to promote innovation- category offering with key partners (Sysco- Loblaws- Aramark- Sodexo and Compass).
Manage social media marketing strategy working with category marketing- creative agencies- and media partners.
Lead e-commerce opportunities for KHFS.ca with Skava integration via partnership with leading distributors.
Innovation and Consumer Insights
Work with Marketing- R&D and Business Development to scope out feasibilities to deliver new product innovation within our existing facilities and the EM network (capabilities- audit requirements- timing for launch- what outs (US vs CDN- capacity of lines).
Support Lead Growth Foodservice Marketing to create customer-facing presentations to support whitespace and innovation opportunities with fact-base solutions and menu offerings.
Working closely with Lead Growth FS Marketing to understand trends in Category & Channel to define product gaps (ethnic sauces- plant base- snacking).
Work with Product Commercial manger and Marketing Category / Channel teams to scope project feasibilities to integrated development stage gate.
Clearly identify innovation opportunities.
Qualifications:
Knowledge of Foodservice Industry an asset
Project management knowledge
Microsoft Office
Strong ability to build credibility and be effective with teams
Ability to prioritize multiple projects- knowing when to take calculated risks in a fast-paced environment
Strong drive for results
Superior communication skills- including verbal- written and presentation
Good interpersonal skills working with many levels within the organization
Solid analytical- problem solving skills
Ability to identify and develop innovative ideas- understand brand strategies and business solutions
Knowledge and ability to gather- interpret and apply industry insights and trends
Marketing fundamentals (4P’s- brand strategies & business solutions)
#LI-Hybrid
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.
Please Note :
nvalabs.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, nvalabs.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.