Digital Marketing Specialist

Our client is looking for you to join their team as their Digital Marketing Specialist within York Region. They are looking for a specialist that can take their digital marketing programs to the next level. This includes:

• Social media engagement;
• Search ranking optimization; and
• Enhancing the customer experience on their eCommerce platforms.

Your Future Role:

• Conduct maintenance and update corporate and dealer websites and continuously identify opportunities for enhancements;
• Create HTML email campaigns and report on their success;
• Research and copywriting for corporate and dealer websites, blogs and social media channels;
• Source and create eCommerce product content that enhances the buyer experience;
• Manage SEO and SEM strategies;
• Contribute to UI development and UX optimization projects;
• Execute, monitor and report on PPC campaigns;
• Troubleshoot technical issues on websites as required;
• Report and analyze on KPIs for all digital channels;
• Attend occasional offsite meetings and industry conferences;
• Designing monthly flyers, annual catalogue and social media campaigns; and
• Other duties as assigned.

Requirements:

• University or College Degree in a field that includes marketing, communications or web design;
• A minimum of two years’ in related experience;
• Website management experience (HTML5, CSS, WordPress);
• Strong knowledge of SEO and SEM best practices;
• Familiarity with managing multiple social media channels;
• Experienced with managing and working with Hub Spot;
• Proficiency in MS Office and Adobe CC (InDesign, Photoshop, Dreamweaver, etc.);
• Experienced with Google tools (Analytics, Search Console, Ads, etc.);
• Excellent copywriting skills with a high attention to detail;
• Strong communication/interpersonal, customer service skills, problem solver and time management capabilities; and
• The ability to receive and incorporate feedback/input from individuals across all levels of the organization.

Apply Today!

If you are interested, please submit your resume in confidence via email by May 15, 2023 to:

Ward & Uptigrove HR Solutions

Attention: Lena Kamasinska

E-mail: HRresults@w-u.on.ca

We thank all applicants for their interest; however only those candidates selected for an interview will be contacted. Various background checks will be performed on the successful candidate. We are dedicated to maintaining a respectful, fair and equitable work environment, and welcomes submissions from all qualified applicants. If accommodation is required during the selection or interview process it will be available upon request. This job posting is available in an accessible format upon request.

Job Type: Full-time

Benefits:

• Vision care

Ability to commute/relocate:

• Richmond Hill, ON: reliably commute or plan to relocate before starting work (required)

Work Location: In person

Application deadline: 2023-05-15

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