Group Director Commercial Franchise Job at The Coca-Cola Company
Our products are available to consumers in more than 200 countries and territories. The brands are brought to our consumers through a network of independent, Company-owned, or controlled bottling plants, as well as distribution operations who manufacture, package, merchandise, and distribute the finished branded beverages to our customers and vending partners. This role serves as the primary point of contact representing the total region portfolio and will steward the development of the brands with primary accountability of growing revenue, volume, share and transactions through. We are looking for candidates with bottling or general management experience that can build relationships and execute our strategies across our network.
What You’ll Do for Us
"Leads collective commercial strategy and process inclusive of resources wired into Atlanta HQ, along with local reports. Key responsibilities include leading the adaptation of NAOU plans locally for Canada. Commercial functions including RGM (Revenue Growth Manager), RTM (Regional Technical Manager), Channel, and local category commercialization"
Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics.
Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.
Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
Standardizes common approach to capability building based on bottler segmentation.
Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities.
Coordinate's training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.
Ensure development and implementation of customer and commercial leadership plans on overall brand / price / pack / channel plans and ensure inclusion of Revenue Growth Manager (RGM) strategies and programs to maximize revenue generation.
Manage brand mix to maximize brand profitability and trade pricing according to brand / package contribution priorities. Ensure distribution capability efficiencies, outlet execution and expansion benchmarks and objectives are set and met through the execution of Bottler performance.
Monitor's market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.
Work with Commercial Managers to support the development of commercial stewardship bi-monthly planning stewardship.
Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.
Qualifications & Requirements
Bachelor’s degree in Business, Finance, Marketing, or Management with a master’s degree is preferred.
5 or more years in CPG (Consumer Packaged Goods) organization responsible for direct sales, key account, or franchise management with P&L responsibility.
Must have experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry and how to develop capacity plans to meet customer demand.
Must have experience with annual business planning, forecasting, customer and distributor management and demonstration a track record for delivering positive revenue results.
Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment.
Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.
Must possess excellent relationship building skills, as well as strategic leadership abilities
Distribution center knowledge is ideal
The ability to influence outcomes and be persuasive are ideal
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
Coca-Cola Limited is committed to creating a diverse and inclusive workforce. We have a number of programs and policies in place to support this goal. If you require a disability-related accommodation in order to participate in the recruitment process, please contact our HR Shared Service team by calling 1-877-677-6774. Coca-Cola Limited will consult with all applicants with a disability who request accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicants individual accessibility needs.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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