Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto’s subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario.

At Metrolinx, equity, diversity and inclusion are essential to living our values of serving with passion, thinking forward and playing as a team.

The Metrolinx Intern Program is designed to offer new graduates the opportunity to gain valuable experience by working on projects that guide us forward through our collaborative, inclusive work environment. Upon successful completion of the program, there is the opportunity to be offered a permanent placement.

Our Social and Branded Content team oversees social strategy and content creation across the GO, UP, and PRESTO social channels to engage our audience and build brand vibrancy.

The Social and Branded Content Intern will have an opportunity to work across the GO, UP and PRESTO brands. You will monitor social platforms for opportunities to reshare user-generated content and get hands on experience creating social plans and content. You will have the opportunity to lend your critical analysis skills to conduct research on best practices, measure and report on content performance, assist with meeting planning and perform duties such as gathering and organizing information to support team projects, reports, and meetings.

What will I be doing?

• Support Brand, Digital, and Product Marketing in the development and implementation of social media plans, calendars, and content for GO Transit, UP Express, and PRESTO, including campaigns and always-on content
• Monitor social platforms for user-generated content, managing an associated spreadsheet and coordinating and documenting permissions from users to reshare from brand channels.
• Monitor social platforms for opportunities to engage with key content trends or trending sounds
• Planning and executing social content, including appearing and speaking on camera as needed
• Writing, photography, graphic, and video content creation.
• Planning and executing live content creation by attending and capturing key moments and events throughout the year as needed, including pop-ups and sponsored events
• Conducting best practice and audience and/or social platform research and analysis to help drive Metrolinx’s social media efforts
• Analyzing and reporting on social content performance weekly, monthly, and annually to identify key trends and opportunities to optimize content to maintain organic social performance and channel health
• Supporting Social and Branded Content’s thought leadership by assisting those who arrange and host learning sessions and/or create informative materials. Research, coordinate, edit, and distribute regular Social and Branded Content key learnings and trends newsletter or document
• Coordinate reporting and tracking initiatives to support Social and Branded Content.
• Prepare, collate and distribute meeting materials and assist with facilitating meetings.
• Provide administrative support to a variety of areas, including maintaining key document libraries, Wikis, and capturing information from meetings and presentations, minute taking and distribution.

What Skills and Qualifications Do I Need?

• Completed an undergraduate or graduate degree in Marketing, Media, Journalism, or related field within the last 2 years.
• Strong knowledge of social media platforms and best practices, with experience executing social media content for Twitter, Facebook, YouTube, Instagram, and/or TikTok – especially Instagram and TikTok.
• Willingness to appear on camera in TikToks and other content.
• Complete proficiency in the English language is essential, including online language usage.
• Competence in content creation, photography/videography
• Familiarity and experience working with Canva or Adobe Creative Suite is an asset.
• Political acuity to anticipate and avoid common issues brands face on social media
• Modern communication techniques and software applications (e.g. desktop publishing, word processing, Power Point, etc.)
• Previous experience working within a business environment is preferred
• Strong written, oral communication and interpersonal skills are required
• Must be prepared to occasionally work outside of regular working hours to support content creation or execution during key events, e.g. partnership events, brand activations, etc. (beyond 5pm during the work week and weekends as required, etc.).
• You must be available in the Greater Toronto & Hamilton Area for a June 5th, 2023 start date .

Don’t Meet Every Requirement?

If you’re excited about working with Metrolinx but your past experience doesn’t quite align with every qualification of this posting, we encourage you to apply. You just might be the right candidate for this or other roles. We are always looking for great talent to join our team.

We invite all interested individuals to apply and encourage applications from members of equity-deserving communities, including those who identify as Indigenous, Black, racialized, women, people with disabilities, and people with diverse gender identities, expressions and sexual orientations.

Accommodation:

We value the unique skills and experiences each person brings to Metrolinx and are committed to creating and maintaining an inclusive and accessible environment. We are committed to the requirements of the Accessibility for Ontarians with Disabilities Act so if you require accommodation during the hiring process, please let our Recruitment team know by contacting us at: 416-202-5601 or email hr.recruitment@metrolinx.com.

Application Process:

All applicants must be legally entitled to work in Canada. Metrolinx will be using email to communicate with you for all job competitions. It is your responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time-sensitive correspondence, we recommend that you check your email regularly. If no response is received, we will assume you are no longer interested in pursuing the opportunity. Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any background information provided is misleading, inaccurate or incorrect, Metrolinx reserves the right to discontinue with the consideration of your application.

Metrolinx employees are required to be fully vaccinated against COVID-19 in accordance with Metrolinx’s Mandatory COVID-19 Vaccination Standard, made under the Metrolinx Communicable Diseases in the Workplace Policy, as a condition of being eligible for the recruitment process. Proof of COVID-19 vaccination will be required. If you are not able to obtain COVID-19 vaccination for a reason related to a protected ground of discrimination under applicable human rights legislation, you can request accommodation from Metrolinx.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER.