Manager, Integrated Marketing Job at The Coca-Cola Company
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
This Manager, Integrated Marketing, is responsible for managing key marketing partnerships from the development of strategic asset plans through the execution stage. This includes partnering on acquisition and renewals, collaboration with bottlers, system stakeholders and customers to integrate Assets’ Partners into channel and customer plans to drive key business objectives.
What You will Do for Us
Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement regional business plans and activation programs that meets Brands, Bottlers, Channel, Customer and Assets Partners’ needs to maximize profit and volume
Lead customization and implementation of Assets’ activation plans by coordinating internal and external functions (e.g., marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) to achieve high performance results on time and within budget.
Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS (point of sale), PR (Public Relations), fan engagement, experiential, customer/retail, community, business to business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with company policy
Partner with Franchise Leadership on market specific business opportunities utilizing assets
Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation
Acts as subject matter expert to ensure all region POS, packaging, coupons etc., protect the company’s rights, trademarks and investment while serving the best interest of our customers and assets
Relationship Management
Qualifications & Requirements
5 or more years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry
Knowledge of brand strategy and application across channel, including local marketing
Knowledge of key consumption occasions, shopper messaging, and methods of activation
Strong Background in Social, Digital, Mobile technologies
Functional Skills:
Knowledge and understanding of brand standards, TM use, legal guidelines, and Vis ID SME
Knowledge of Agency capabilities
Knowledge of League Rules
Shopper Marketing Principles
Strong social/digital background
Sports Marketing Experience
Rules development, legal approval process
KEY KNOWLEDGE REQUIREMENTS
MASTERY OF (REQUIRED)
1. COLLABORATING FOR VALUE
2. COLLABORATIVE BUSINESS PLANNING
3. CATEGORY PLATFORMS
4. PARTNERSHIP MNGT & CUSTOMER MARKETING
5. COCA-COLA PARTNER COMMITMENT
BROAD EXPERTISE IN (GOOD TO HAVE)
1. SOCIAL/DIGITAL MARKETING
2. CONNECTIONS
3. CONTENT/CREATIVE DESIGN
4. COMMERCIAL PROCESS
5. BOTTLER GOVERNANCE
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Growth Culture: Be a protagonist of bringing to life Coca-Cola's new vision and organization.
Skills:
Leadership; Social Media; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Marketing Strategies; Channels Strategy; Project Management; Media Strategy; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management; Promotional Events
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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