Marketing and Brand Strategist Job at Sheridan College
The Marketing and Brand Strategist works in an integrated way to support brand and enrolment marketing needs across the institution. The incumbent develops and coordinates key brand marketing initiatives that primarily drives awareness about Sheridan and our value proposition, and support prospect generation, driving applications in priority programs and new launches. The incumbent works collaboratively within Communications, Public Affairs and Marketing (CPAM), as well as the Office of the Registrar (OTR), and Faculty personnel and managers to Faculties and other internal stakeholders to ensure consistent strategy, messaging and brand standards across campaigns. In this role, the incumbent will often work directly with our brand agency partner and be a key liaison.
The Marketing and Brand Strategist strategizes, plans, coordinates, executes and analyzes campaigns across platforms. The incumbent enhances marketing campaigns and compiles and utilizes analytics to support Manager and director in brand optimization. The incumbent briefs and liaises with agencies, works closely with internal Sheridan stakeholders, and collaborates with internal team members in Communications, Public Affairs and Marketing to develop, design and implement brand marketing strategies at Sheridan.
What You’ll be Doing
Developing and executing brand and marketing campaigns that support priorities identified by Sheridan.
Developing marketing plans which include strategy, tactics, competitive research from other institutions target audience profiles and enrolment target data.
Liaising with our brand agency to communicate priorities, strategy, deliverables and deadlines.
Working with market researcher and our data from Tableau system to collect and synthesize audience insights.
Determining strategy and tactics for campaign goals and objectives have been shared by manager/project owner.
Supporting the team in developing the marketing brief, including compiling consumer/business insights and pulling in relevant past campaign data to inform best practices
Generating reports both on scheduled and ad hoc basis to ensure account performance is on track to meet business objectives.
Providing meaningful insights and action plans to refine strategies, improve performance and advance further growth based on regularly monitoring campaign data and evaluating and tracking, KPIs.
Compiling and reviewing marketing analytics to gain an understanding of marketing impact.
Performing other related duties as assigned.
About You
You have the skills and knowledge to work with an increasingly diverse student and staff population as well as a proven commitment to anti-oppression, equity, and inclusion.
You bring a demonstrated interest in the post-secondary enrolment, prospect generation and student recruitment. Related experience will be considered.
You bring excellent marketing, communications, planning and project management skills with an understanding of marketing and brand strategy and demonstrated experience working at a strategic level.
Your exceptional written and oral communication skills allow you to elicit accurate information, and present recommendations and results to stakeholders.
Your research and analysis skills help you to facilitate the measurement, interpretation and presentation of information/data.
You enjoy balancing many different tasks, staying organized and like to develop processes or systems to keep things running smoothly.
The successful candidate will also meet the following qualifications:
4-year degree in business, marketing or related field of study
5 years of recent related experience in brand marketing and strategy with a focus on digital media. Knowledge base within the specialized field of marketing pertaining to best practices, strategy, campaign optimization and analytics (equivalency to be considered)
Experience briefing, working with and managing high-level agency relationships
Experience planning and coordinating ad creative development and deployment across a range of media, including social media, website, email, search, display and YouTube.
Intermediate experience with digital marketing best practices for varying channels (video, infographics, web, email, social media).
Professional use of social media platforms including but not limited to Facebook, Twitter, YouTube, LinkedIn, Snapchat and Instagram, TikTok.
Intermediate to advanced skill working with MS Word, MS Excel, MS PowerPoint and Adobe Creative Suite (including Photoshop, Acrobat)
Understanding and experience with AODA (Accommodation for Ontarians with Disabilities Act) and accessibility best practices.
Who We Are:
Every member of the Sheridan community is passionate about the transformational role we play in people’s lives. Our strategic plan, Sheridan 2024: Galvanizing Education for a Complex World ( https://sheridan2024.sheridancollege.ca/ ), charts a path towards a new ground-breaking model of higher education that reshapes post-secondary education and better prepares students for the future. We are committed to demonstrably advancing equity, diversity and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses, we’re making meaningful strides towards developing an equitable and inclusive community.
For more information, visit: Why Work at Sheridan
Other Details
Faculty/Department: Communications, Public Affairs and Marketing
Campus Location : Trafalgar (may be assigned activities at any Sheridan campus) once normal campus operations resume. This position will be a hybrid of on-campus and remote work.
Employee Group: Support Staff
Payband: J
Hourly Range: $39.15 - $45.38
Hours/Week: 37.5
Hours: 8:30am – 5:00pm
Application Details: This position is being reposted to consider external applicants
Application Deadline: February 1, 2023
Sheridan is deeply committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Mississaugas of the Credit First Nations, Anishinaabe Nation, Huron-Wendat and the Haudenosaunee Confederacy. Sheridan is situated on these lands, and it is our collective responsibility to honour and respect those who have gone before us, those who are here, and those who have yet to come. We are grateful for the opportunity to be working on this land.
Sheridan values the diverse and intersectional identities of its students, faculty, and staff. Sheridan regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. Sheridan seeks applicants who embrace our values of equity, anti-racism, and inclusion. As such, we encourage applications from qualified candidates who have been historically disadvantaged and marginalized, including those who identify as First Nations, Métis and/or Inuit/Inuk, Black, members of racialized communities, persons with disabilities, women and/or 2SLGBTQ+.
Sheridan will provide job applicants with accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. To request accommodation, please contact Human Resources .
You may be asked to provide copies of your educational credentials at the time of interview. Upon hire, we require official confirmation of educational credentials and Canadian equivalency assessments, if applicable.
Please Note :
nvalabs.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, nvalabs.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.
The Marketing and Brand Strategist strategizes, plans, coordinates, executes and analyzes campaigns across platforms. The incumbent enhances marketing campaigns and compiles and utilizes analytics to support Manager and director in brand optimization. The incumbent briefs and liaises with agencies, works closely with internal Sheridan stakeholders, and collaborates with internal team members in Communications, Public Affairs and Marketing to develop, design and implement brand marketing strategies at Sheridan.
What You’ll be Doing
Developing and executing brand and marketing campaigns that support priorities identified by Sheridan.
Developing marketing plans which include strategy, tactics, competitive research from other institutions target audience profiles and enrolment target data.
Liaising with our brand agency to communicate priorities, strategy, deliverables and deadlines.
Working with market researcher and our data from Tableau system to collect and synthesize audience insights.
Determining strategy and tactics for campaign goals and objectives have been shared by manager/project owner.
Supporting the team in developing the marketing brief, including compiling consumer/business insights and pulling in relevant past campaign data to inform best practices
Generating reports both on scheduled and ad hoc basis to ensure account performance is on track to meet business objectives.
Providing meaningful insights and action plans to refine strategies, improve performance and advance further growth based on regularly monitoring campaign data and evaluating and tracking, KPIs.
Compiling and reviewing marketing analytics to gain an understanding of marketing impact.
Performing other related duties as assigned.
About You
You have the skills and knowledge to work with an increasingly diverse student and staff population as well as a proven commitment to anti-oppression, equity, and inclusion.
You bring a demonstrated interest in the post-secondary enrolment, prospect generation and student recruitment. Related experience will be considered.
You bring excellent marketing, communications, planning and project management skills with an understanding of marketing and brand strategy and demonstrated experience working at a strategic level.
Your exceptional written and oral communication skills allow you to elicit accurate information, and present recommendations and results to stakeholders.
Your research and analysis skills help you to facilitate the measurement, interpretation and presentation of information/data.
You enjoy balancing many different tasks, staying organized and like to develop processes or systems to keep things running smoothly.
The successful candidate will also meet the following qualifications:
4-year degree in business, marketing or related field of study
5 years of recent related experience in brand marketing and strategy with a focus on digital media. Knowledge base within the specialized field of marketing pertaining to best practices, strategy, campaign optimization and analytics (equivalency to be considered)
Experience briefing, working with and managing high-level agency relationships
Experience planning and coordinating ad creative development and deployment across a range of media, including social media, website, email, search, display and YouTube.
Intermediate experience with digital marketing best practices for varying channels (video, infographics, web, email, social media).
Professional use of social media platforms including but not limited to Facebook, Twitter, YouTube, LinkedIn, Snapchat and Instagram, TikTok.
Intermediate to advanced skill working with MS Word, MS Excel, MS PowerPoint and Adobe Creative Suite (including Photoshop, Acrobat)
Understanding and experience with AODA (Accommodation for Ontarians with Disabilities Act) and accessibility best practices.
Who We Are:
Every member of the Sheridan community is passionate about the transformational role we play in people’s lives. Our strategic plan, Sheridan 2024: Galvanizing Education for a Complex World ( https://sheridan2024.sheridancollege.ca/ ), charts a path towards a new ground-breaking model of higher education that reshapes post-secondary education and better prepares students for the future. We are committed to demonstrably advancing equity, diversity and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses, we’re making meaningful strides towards developing an equitable and inclusive community.
For more information, visit: Why Work at Sheridan
Other Details
Faculty/Department: Communications, Public Affairs and Marketing
Campus Location : Trafalgar (may be assigned activities at any Sheridan campus) once normal campus operations resume. This position will be a hybrid of on-campus and remote work.
Employee Group: Support Staff
Payband: J
Hourly Range: $39.15 - $45.38
Hours/Week: 37.5
Hours: 8:30am – 5:00pm
Application Details: This position is being reposted to consider external applicants
Application Deadline: February 1, 2023
Sheridan is deeply committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Mississaugas of the Credit First Nations, Anishinaabe Nation, Huron-Wendat and the Haudenosaunee Confederacy. Sheridan is situated on these lands, and it is our collective responsibility to honour and respect those who have gone before us, those who are here, and those who have yet to come. We are grateful for the opportunity to be working on this land.
Sheridan values the diverse and intersectional identities of its students, faculty, and staff. Sheridan regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. Sheridan seeks applicants who embrace our values of equity, anti-racism, and inclusion. As such, we encourage applications from qualified candidates who have been historically disadvantaged and marginalized, including those who identify as First Nations, Métis and/or Inuit/Inuk, Black, members of racialized communities, persons with disabilities, women and/or 2SLGBTQ+.
Sheridan will provide job applicants with accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. To request accommodation, please contact Human Resources .
You may be asked to provide copies of your educational credentials at the time of interview. Upon hire, we require official confirmation of educational credentials and Canadian equivalency assessments, if applicable.
Please Note :
nvalabs.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, nvalabs.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.