We’re searching for a Marketing Manager – B2B. Are you searching for new possibilities?

Westland Insurance Group Ltd has an exciting opportunity for a Marketing Manager – B2B to join our marketing team. The role can either be fully remote, or undertaken on a hybrid basis if based in Vancouver.

Discover what’s possible, with Westland.

The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. As we continue to open new doors, we're inviting amazing people like you to join us.

As Marketing Manager – B2B, you will step into a newly created role and lead the marketing strategy and execution for Westland’s commercial brands and products. This includes Westland’s commercial insurance division, as well as Westland MyGroup, Westland Express, and Westland’s benefits division.

Interested in learning more?

Why you'll love Westland:

• An open, flexible and welcoming workplace.
• Plenty of opportunities to grow and learn.
• Autonomy to own your own success.
• Total rewards program that takes care of your financial, physical, and mental health.
• Amplifying Communities, a program to support causes that matter most to our employees.

Why we’ll love You:

• Bachelor’s degree in marketing or a related discipline.
• 5+ years in a senior B2B marketing role.
• Highly collaborative, able to partner with sales leaders to drive aligned and effective sales and marketing initiatives.
• Strategically minded, as well as a master of execution.
• Strong attention to detail and keen focus on quality.
• Exceptional copywriting skills, both externally when developing copy for email, web, paid and print; and internally when building business cases and playbooks.

Once here, you'll:

• Build the strategy and define the go-to-market for three separate commercial segments, each with a unique product, brand, positioning strategy, and target audience.
• Manage each commercial segment’s marketing budget, including tracking, monitoring, and approving marketing expenses relative to budget allowance.
• Maintain brand standards, and develop digital and print collateral that aligns with each segment’s visual identity and positioning.
• Developing and maintaining a comprehensive sales enablement toolkit, including brochures, competitive positioning materials, white papers, case studies, presentations, web content, and webinars, to empower our commercial sales teams to exceed revenue targets.
• Work alongside Westland’s digital team to plan and execute demand generation initiatives across paid media, ABM, email, SEO, CRO and social, with the goal of meeting lead targets.
• Plan and attend key events, including tradeshows, conferences and branch activations, and partner with sales to create a field marketing plan to support the sales pipeline, and attract new leads.
• Measure the effectiveness of marketing programs and identify opportunities and actions to iterate and improve campaign performance and impact.
• Lead a team of two, and collaborate closely with Westland’s brand, digital and creative team.

Want to get to know each other better? Send your resume our way.

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You belong here
We strive to be much more than a great place to work. Here, you join a collective of incredibly vibrant, purpose driven, and open-minded people. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. You will be supported and respected for who you are and for the voice you add to the conversation.

At Westland, you will feel the power of community. Westland Insurance Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equity and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves. Westland Insurance Ltd. encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.

If you require a disability-related accommodation in order to participate in the recruitment process, please contact the recruitment team by email at careers@westlandinsurance.ca


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