We are looking for a rising creator to join us as Social Video Strategist, to help in our mission of building engaged audiences.

We’re looking for a bright and innovative video producer, who loves hybrid roles that combine strategy, execution, and brand collaboration. As Social Video Strategist on SJC’s Audience Development team, you’ll serve as the in-house expert for social video content, partnering with our editorial teams to develop fit-for-platform content that’s relevant, informed and experimental. You’ll work to build a scalable video strategy for our social platforms to engage our online communities across our media brands including Toronto Life, Maclean’s, Chatelaine, and FASHION.

You’ll be a crucial member of our new Audience Development team as we engage new audiences, tell compelling stories, and drive customer growth on new channels. You might be called a social strategist, content creator, or something totally different, but if any of those sound like you, we’d love to get to know you.

This is a unique opportunity to work in-house across multiple owned brands to shape social and video content that reach tens of millions of people. We’re looking for a video strategist and creator with deep experience producing on TikTok and Instagram that can effectively shoot, edit and produce. You need to also love jumping into data and trends, as reporting on social health metrics to our brands will be part of your role.

The main aspects of this role will involve:

• Support and scale video content across our social platforms to exponentially impact audience engagement

• Partner with editorial to plan, test, create and measure performance of social videos
• Effectively contribute to multiple brands in the same week and be able to support different audience goals
• Report on social performance across all platforms and share wins among brands
• Work with a wide range and quality of video and static imagery—from a collection of photography, short video clips, and animations—and turn them into content assets built for specific platforms and audiences
• Create original video content for TikTok both natively and outside the app.

• Collaborate with our editorial teams to create and alter video, gifs, short clips, streaming stories, etc.

• Other duties as required

Required experience, knowledge, and skills:

• You can create and produce video content on your own across different platforms.
• Expert skills in video producing, sound editing, and social copywriting.
• Eager to continue to evolve skills in social-first video content: mobile creator aps and in-app editing (TikTok video editing, IG stories, etc.).
• Able to manage and prioritize a wide array of tasks without compromising the general level of creativity.
• Work with a wide range and quality of video and static imagery - from a collection of photography, short video clips, and animations - and turn them into content assets built for specific platforms and audiences.
• Comfortable working with numbers, measuring performance and reporting on and identifying trends.

• Can proactively identify opportunities for growth in trending topics, editorial stories and formats.

About You:

• You’re a creator first, are comfortable getting in front of the camera, and you hone your craft every day.
• Flexible and adaptable. We’re a new department within SJC. We want to be different, from how we work, to the way we think about content.
• Startup mindset. It’s crucial you are resourceful and can find solutions to problems.
• Experience (or interest) in hybrid roles. You’ll be the first person to have this role and you’ll be able to shape it in different ways to drive the greatest impact.
• Curiosity. About video. About technology. About how they can come together. We don’t expect you to know it all, but we hope you want to learn.
• Team mentality. The way we succeed as a new team is by working together, having each other’s back, collaborating and communicating.
• You have a positive, enthusiastic and motivating energy.
• A creator who understands how to utilize the latest platform innovations with a clear opinion on how social fits into the wider consumer experience and touch points

• You show incredible passion and experience in creating content across social platforms.

Please apply by clicking the link above and make sure to include the social channels you manage and link to your Linkedin profile in your application.

SJC Values

• Amaze our customers: We put our customers’ evolving needs at the heart of the business and inspire through our ideas, quality and service.
• Be relentlessly curious: We take the initiative to learn, try new things and brainstorm the next big idea.
• Respect every individual as equal: We value diversity as the means to creativity and cultivate a collaborative environment where everyone belongs.
• Innovate and adapt with urgency: Forward-thinking and flexible, we react quickly and boldly to change.
• Contribute to our community: We apply our resources and passions to make a difference – for people and our planet.

• Health and Dental Benefits
• Employee & Family Assistance Program (EFAP) and online health & wellness resources with Homewood Health
• Scholarship program for employees’ children
• Exclusive employee magazine subscription rates
• 1-year complimentary Toronto Life Insider membership
• Discounted annual GoodLife membership
• Perkopolis Perk Program and employee pricing at major retailers