Status: Full-time, Permanent

Vacancies: One

FTE: 1.0

Schedule: Monday - Friday, 8:30 a.m. - 4:30 p.m.

Location: Primarily work from home in the Calgary Zone

The Calgary West Central Primary Care Network (CWC PCN) is seeking a Communications Advisor to join our collaborative and supportive Communications team. In this role, you will be responsible for supporting both new and existing initiatives by creating program- and project-specific strategic communications plans and executing tactics that support the CWC PCN’s communications objectives.

You will proactively develop and implement clear, consistent, and engaging communications that reflect and enhance the CWC PCN's commitment to effective stakeholder communication. You will work closely with other Communications team members and key stakeholders to develop, deliver, and implement projects.

In this role, you will work primarily from home with occasional in-person meetings at our Main Office. The successful candidate must be located in the Calgary Zone or surrounding area (e.g., Cochrane, Airdrie, Canmore, etc.)

Responsibilities

Strategic communications planning

• Identify opportunities to implement a strategic communications approach in support of goals and desired outcomes.
• Develop solutions to help solve problems for internal stakeholders by offering strategic counsel and actionable insights.
• Write comprehensive strategic communications plans with measurable objectives.
• Ensure communications are audience-appropriate by using personas, testing key messages and concepts, and analyzing metrics.
• Collaborate to build and maintain an annual editorial calendar to identify and schedule external and internal communication initiatives.
• Stay on top of emerging trends and technologies.
• Research the communications landscape, including our partners, government, and similar organizations within the healthcare industry, to inform strategic plans.

Writing and editing

• Ensure writing tone and style are on-brand.
• Demonstrate a professional-level of writing, ensuring strong spelling and grammar and that work products are error-free.
• Operate as an editor and publisher of content in collaboration with the team; peer edit documents and other written materials in compliance with Canadian Press style.
• Proofread and edit all materials before publication to ensure accuracy and consistency with the CWC PCN’s brand and style guidelines.
• Communicate complex processes in simple terms.
• Write compelling headlines, long- and short-form content, including stories, reports, image captions, and storyboards for videos and podcasts, ensuring alignment with brand voice, tone, and style.
• In collaboration with the Communications team, develop content for and support communications channel management such as e-newsletters.
• Provide ongoing communications support to CWC PCN departments and managers to ensure communications are aligned, effective, and timely.
• Support crisis communications activities.

Project management

• Assist with project management and program planning activities where required.
• Coordinate creative projects with internal and external stakeholders to ensure collateral is on-brand and completed on time and within budget.
• Set and meet deadlines.
• Maintain up-to-date project tasks in project management software.

Measurement and reporting

• Read and evaluate Google Analytics reports, prioritizing focus areas.
• Provide ongoing reports and feedback for continuous improvement and optimization.
• Review and communicate all campaign and project deliverables' status with the Communications team, project teams, and other key stakeholders.
• Provide timely and accurate information for various CWC PCN meetings, including departmental meetings, Leadership Team meetings, Board meetings, etc.

Additional responsibilities

• Adhere to the highest standard of quality and ensure that all materials designed and developed are without intentional error, have met with compliance approval, and exemplify the CWC PCN brand.
• Assist with back-up coverage for other team members' responsibilities as necessary.
• Assist with other project and advisory duties, as assigned.

Qualifications

Education: A bachelor’s degree in communications, marketing, public relations, or a related field is required.

Experience: A minimum of three years’ experience in the communications profession is required.

A minimum of three years’ experience in the following is an asset:

• Experience in client management and collaborative projects.
• Experience with primary care, healthcare research, and knowledge of the Alberta healthcare system.
• Experience writing and editing according to Canadian Press style standards.

Certifications: Membership with the International Association of Business Communicators (IABC) is considered an asset.

Functional knowledge: Advanced writing and editing skills.

Technical: Microsoft Word, Excel, Outlook, PowerPoint, dashboards, content management systems, digital communications software, analytics, and reporting tools.

Background check: A clear Criminal Background check is required to start.

Vaccination: This role requires the incumbent to be fully vaccinated against COVID-19 (i.e., have received all doses that are recommended by Health Canada) and must be able to provide proof of vaccination.

Why work for us?

We have been recognized as an Alberta Top 75 Employer for 2023. Employees of the CWC PCN enjoy a competitive salary and benefits package that includes employer-paid premiums for health and dental benefits, health spending/wellness account, eligibility to contribute to our group RRSP plan and receive an employer match, flexible working options, generous vacation and personal time off allowances, education days, as well as professional development opportunities.

The CWC PCN is a leader in the provision of primary care through collaboration, innovation, and teamwork, creating healthy patients and satisfied providers.

The CWC PCN is committed to providing a physically, emotionally, and psychologically safe environment for all workers, patients, and visitors. We are also committed to promoting policies internally that ensure team members across the organization feel they belong and can perform to their best capacity in a supportive and respectful work environment.

How to apply

Due to the high volume of applications we receive, only those who apply through LinkedIn or the CWC PCN website will be moved forward in the recruitment process. This is a necessary step as we require important information from our online application form. Please include your cover letter and resume when submitting your application.

Our hiring practices ensure that all qualified candidates are considered and decisions are merit-based. We invite applicants of all racial and ethnic backgrounds, ancestry, religious beliefs, gender/gender identity, sexual orientation, age, family/marital status, and physical and mental disabilities.

The CWC PCN welcomes and encourages applications from persons with disabilities or those needing an accommodation based on any other protected ground. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request an accommodation, please email careers@cwcpcn.com.

We thank all applicants for their interest; however, only shortlisted candidates will be contacted.

Posting will remain open until the role is filled.