E-commerce Specialist Job at Pacific Smoke International Inc

Pacific Smoke International Inc Markham, ON

E-commerce Merchandiser
at Pacific Smoke International Inc.
Hybrid (1 day on-site)

Do you believe that a company’s success depends on its people?
If so, PSI is the place for you! PSI is nothing without the people who build, design, and support it. We’re looking for Product Designer to join our scaling organization.

At Pacific Smoke International, our mission is to help people quit smoking by providing safer alternatives to traditional cigarettes. As the leading distributor of electronic vaporizers and award-winning vaping products in Canada, we've made significant progress since our founding in 2013. However, we have much more to accomplish for our customers, and we're looking for a culturally aligned E-commerce Merchandiser to join our dynamic team located in Markham.

What’s important to us:

We are seeking to attract individuals who share and demonstrate our core values: Judgement, Curiosity, Agility, Results, Accountability, Teamwork .

In this role, you will report directly to the Web Team Lead and play a vital role in aiding and supporting the B2B and DTC websites. Your primary responsibilities will include updating our websites and accomplishing conversion rate targets.

The E-commerce Merchandiser will:

  • Accountable for updating our B2B and DTC/B2C websites with the latest products and content.
  • Supervise, train, and source for external agencies/freelancers to efficiently update all websites with our standard CMS (Magento, Shopify) procedures.
  • Liaison with Marketing and Creative teams to retrieve content and graphics. This includes the assistance of reviewing, proofreading, and providing graphic designers with image/layout specifications.
  • Responsible for overseeing the Digital Calendar to ensure promotions are effectively launched on time.
  • Keep track of complex product categorization, customer segmentation, pricing matrices, and marketing programs.
  • Advise the shortest path to purchase by presenting user journeys via Figma
  • Analyze and present conversation rates using digital aids like Google Analytics UA/GA4, CMS data, Heat Mapping and SEO.
  • Identify user drop-off through user testing and recommend improvements.
  • Provide recommendations for maximizing sales by implementing programs such as up-selling/cross-selling, promotional functions, subscriptions, loyalty programs, email marketing, and programmatic ads.
  • Advocate for improving analytical reporting and user testing by continuously learning and introducing the latest digital tools.

To be successful you should have:

  • University Degree or College Diploma in Web/E-commerce.
  • University Degree or College Diploma in User Experience.
  • At least 2 years of user experience and E-commerce merchandising.
  • Figma and Photoshop competency to mock up low-to-high fidelity templates.
  • Proficient in Office 365, in particular Excel, PowerPoint and Outlook.
  • Proficient in HTML, CSS and pseudo-coding is an asset.
  • Experience with Magento and Shopify CMS platforms are all assets.
  • A highly analytical individual who breaks down ambiguous challenges into low-level steps with minimal guidance.
  • Must be able to communicate effectively and constructively to management, cross-functional departments, peers, and end users.
  • A collaborative team player who thrives on creating rapid prototypes to meet the needs of our fast-paced industry.
  • Verbal and written fluency in English is required.
  • A portfolio that displays your work in UI/UX is an asset.

What you can expect from Pacific Smoke International:

At our company, we strive to provide our team members with the best possible support. Here is an overview of the current benefits and perks we offer:

  • A total compensation package that includes group benefits program starting from day 1 of joining and year-end performance bonus
  • Ongoing learning and development opportunities to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential
  • Tuition Reimbursement
  • Three weeks of Vacation
  • Awards for top performers and employee tenure
  • A unique opportunity to build, grow and leave your impact on a US$25-billion industry
  • To work with a group of people who are humble, supportive, and care about our customers
  • Product at distributor pricing to all employees
  • Company events
  • EAP (Employee Assistance Program) Program

If you are a results-driven, self-motivated individual who thrives in a collaborative and fast-paced environment, we invite you to join our team at PSI. You will have the opportunity to make a meaningful difference in the lives of people nationwide while working in an inclusive and supportive environment.

Thank you to all the applicants who have shown interest in this position. We appreciate the time and effort you have taken to apply.

While we carefully review every application we receive, we regret to inform you that only the candidates who are being considered for further evaluation will be contacted.

Pacific Smoke international is an equal opportunity employer and encourages all qualified candidates to apply. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), we are committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.



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