Marketing and Communications Officer Job at Vancouver Community College
Pclass #
SS195
Job Summary
Who We Are
We acknowledge that Vancouver Community College ( VCC ) is located on the traditional unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) peoples who have been stewards of this land from time immemorial.
We acknowledge that Vancouver Community College ( VCC ) is located on the traditional unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) peoples who have been stewards of this land from time immemorial.
For over 55 years, VCC has been a leader in innovative, experiential post-secondary learning. We’re one of B.C’s top employers and we are proud to inspire students to discover their passions, gain essential skills, and learn what it takes to succeed in a competitive workforce.
At VCC, we respect and celebrate our differences, and are committed to the work of decolonization, accessibility, and inclusivity for all. Be a part of creating an inclusive community that provides equitable opportunities for Indigenous and diverse representation, participation, and success for everyone.
We value lived experience and encourage applications from members of all groups experiencing barriers to equity. Come join the VCC community as we shape the future together.
Reporting to the Manager, Marketing and Communications, this position is responsible for providing marketing and communications support to the College, program and service areas. This position works closely with internal teams in Marketing and Communications, various academic departments and/or service areas to plan and execute marketing strategies, tactics and materials in support of recruitment and communication goals.
Job Duties/Responsibilities
1. Develops, executes, measures and reports on annual marketing communications plans and projects in support of the College’s recruitment and communication efforts. Manages project timelines, key milestones/deadlines, client and/or external vendor communications and project budgets.
2. Drafts, edits and proofs copy and content for marketing collateral, websites, social media, publications, presentations, video scripts, newsletters, news releases and other written communications. Adapts materials for different target audiences and media. Collaborates with Content Strategist and Social Media Coordinator on projects as needed.
3. Works closely with Art Director and Graphic Designers to produce a variety of creative assets and marketing collaterals. Writes creative briefs, assigns production tasks to resources, participates in feedback/revision process and arranges distribution. Ensures materials meet quality standards and are produced in accordance with best practices and established brand guidelines.
4. Plans and coordinates photo and video shoot logistics related to the development of marketing materials.
5. Assists with strategic internal and external communications and collaborates with senior personnel and other stakeholders on sensitive or emerging issues.
6. Coordinates media buying, solicits estimates and discounts and determines appropriate placement of ads, or assists with creative/media agency management of these tasks. Maintains advertising and client records, and administers Procurement/invoicing procedures and records for internal clients.
7. Proactively fosters positive relationships with media through strong outreach and other means to encourage positive media coverage of VCC events, programs, expertise and success. Addresses media inquiries as required.
8. Oversees the College’s internal communications vehicles and production, including materials, e-newsletters and online content.
9. Provides guidance to graphic designers.
10. Ensures compliance with copyright, FOIPOP and CASL regulations.
11. Plans and coordinates events, such as contacting suppliers, arranging catering, coordinating volunteers, and developing marketing collaterals/materials. Participates in and assists other College personnel as needed with events, such as convocation, open houses, government relations, awards ceremonies and others.
12. Performs other related duties as required.
2. Drafts, edits and proofs copy and content for marketing collateral, websites, social media, publications, presentations, video scripts, newsletters, news releases and other written communications. Adapts materials for different target audiences and media. Collaborates with Content Strategist and Social Media Coordinator on projects as needed.
3. Works closely with Art Director and Graphic Designers to produce a variety of creative assets and marketing collaterals. Writes creative briefs, assigns production tasks to resources, participates in feedback/revision process and arranges distribution. Ensures materials meet quality standards and are produced in accordance with best practices and established brand guidelines.
4. Plans and coordinates photo and video shoot logistics related to the development of marketing materials.
5. Assists with strategic internal and external communications and collaborates with senior personnel and other stakeholders on sensitive or emerging issues.
6. Coordinates media buying, solicits estimates and discounts and determines appropriate placement of ads, or assists with creative/media agency management of these tasks. Maintains advertising and client records, and administers Procurement/invoicing procedures and records for internal clients.
7. Proactively fosters positive relationships with media through strong outreach and other means to encourage positive media coverage of VCC events, programs, expertise and success. Addresses media inquiries as required.
8. Oversees the College’s internal communications vehicles and production, including materials, e-newsletters and online content.
9. Provides guidance to graphic designers.
10. Ensures compliance with copyright, FOIPOP and CASL regulations.
11. Plans and coordinates events, such as contacting suppliers, arranging catering, coordinating volunteers, and developing marketing collaterals/materials. Participates in and assists other College personnel as needed with events, such as convocation, open houses, government relations, awards ceremonies and others.
12. Performs other related duties as required.
Qualifications
Education and Experience
- Bachelor’s degree in business/marketing, communications/public relations, journalism or related field and over 4 years’ related experience in a marketing or communications role, or an equivalent combination of training and/or experience may be substituted for the required qualifications.
Skills and Abilities
- Good customer service and conflict resolution skills and the ability to handle potentially difficult situations with tact and diplomacy. Ability to function professionally and pleasantly during periods of high stress.
- Demonstrated ability to communicate effectively both verbally and in writing.
- Proven ability to build positive relationships using strong interpersonal skills.
- Demonstrated ability to work both independently with a minimum of supervision and collaboratively as a team member.
- Attention to detail.
- Creative and resourceful self-starter with sound judgement.
- Strong organizational and time management skills with the ability to prioritize and manage several time-sensitive projects at any given time.
- Successful track record in initiating, managing and leading diverse departmental and project teams, meetings, budgets, production and outcomes targets, and working with tight deadlines and multiple stakeholders.
- Knowledge of and experience with both traditional and digital marketing communications strategies and tactics.
- Experience with Canadian Press (CP) Style an asset.
- Knowledge of digital marketing tools including social platforms, Google Analytics, Google Adwords and web content management systems.
- Advanced knowledge of MS Office Word, Excel and PowerPoint. Familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) an asset.
- Excellent writing, editing and visual communications skills.
Salary Range - Prorated based on FTE
PAYGRADE 28: $2,360.45 to $2,772.49 bi-weekly.
Posting Detail Information
Employment Group
Support Staff (CUPE)
Type of Position
Permanent
Employment Type
Full Time
Department
MARKETING & COMMUNICATIONS
Primary Location - This position may require you to work at all VCC locations.
Broadway
Is this posting only for internal applicants?
No
Desired Start Date - May be subject to change
04/03/2023
Position End Date - For Temporary Positions
Vacation Blackout Dates
Number of Hours per Week
35
Work Schedule - Hours may vary according to the needs of the Department
Monday – Friday, 8:30 am to 4:45 pm
Eligible for Fortnight
Yes
Special Instructions to Applicant
Vancouver Community College is committed to maintaining a work force that represents the diverse community we serve and we encourage all qualified applicants.
Posting Open Date
02/24/2023
Posting Close Date
03/09/2023
Is this a pooled posting?
No
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