Blue Grass Ltd. Nursery, Sod & Garden Centre is seeking a marketing and communications specialist. Blue Grass is a growing and expanding company looking to find a creative individual who is a self-starter and who enjoys engaging and connecting with people and the public.

The marketing and communications specialist will work in our Calgary location developing and supporting all marketing activities and is responsible for ensuring continued brand integrity and growth. You will be responsible for shaping and executing the marketing strategy relating to digital marketing and communications by delivering programs to support the continued growth and expansion of all departments, consumer and commercial sectors. As a key part of the marketing and communications team, you will work on building diverse marketing strategies, create thoughtful content and execute those initiatives across multiple channels. Collaboration of our marketing and communication needs with our marketing team in our other locations, all while ensuring consistency with branding and image is maintained. The goal is to help facilitate increased sales and marketing cohesion with our three locations in planning and executing marketing, sales and communication.

Responsibilities:

• Assisting in developing and implementing a marketing and communications strategy.
• The ability to convey energy and enthusiasm through verbal and written text while maintaining professional and consistent messaging.
• Ability to optimize business applications of social media platforms (Facebook, Twitter, YouTube, Linkedin, Pinterest, Instagram, etc.)
• Keep up with marketing and industry trends and adapt our marketing, sales and communication strategy accordingly.
• Assist in development of marketing plan and budgets, implement sales plans and analyze targets and provide weekly progress reports to management.
• Anticipate new opportunities and identify different consumer requirements to maintain relationships with existing customers
• Develop and implement digital, media and print marketing initiatives to grow the brand and increase product sales
• Work closely with web developer and online team to keep website updated and all digital marketing being directed to the website through use of digital ads, email campaigns, digital newsletters, etc.
• Ensure a strong focus is put towards SEO, analyzing digital marketing results and provide insights and recommendations to marketing team and management.
• Develop graphics, ads and other visual content for program promotion and branding.

Qualifications:

• High degree of accuracy and attention to detail.
• Ability to work effectively with team while developing, collaborating and building relationships.
• Strong interpersonal and communication skills with the ability to convey energy and enthusiasm through verbal and written text.
• Positive, can-do attitude with a customer-centric mindset.
• Ability to manage time, prioritize tasks and meet tight deadlines
• Flexibility to adapt to changing priorities
• Professionalism, integrity, and ethical business conduct.
• Able to work collaboratively with other departments to provide guidance and support on various communication and marketing projects.
• Available to work a flexible schedule to meet the needs of the business including working evenings and weekends.
• An interest or background in plants, flowers and landscaping would be an asset

Education and Experience:

• Post secondary education in field of marketing, communications, or a related discipline.
• 3+ years of experience with conversion, digital marketing, analytics, website management, social media planning and content creation and management.
• Excellent visual design ability and knowledge of graphic design principles required.
• Knowledge and experience with graphic design required (programs like Canva, InDesign, Illustrator, Photoshop, etc.).
• Excellent English language copywriting skills.
• Experience using MS Office applications (Excel, Word, Powerpoint, Outlook) as well as general computer skills including file management and data entry.
• Experience using social media platforms (Facebook, Instagram, Twitter, Linkedin, Pinterest, YouTube, etc.) and knowledge of content tools (Hootsuite, Meta and Buffer).
• Experience creating and implementing social media plans and content calendar.
• Experience or education in implementing and analyzing paid online advertisement campaigns.
• Knowledge of Wordpress and WooCommerce software for website management.
• Experience with website content management, development, and copy writing for the web.

Blue Grass Nursery & Garden Centre is a growing business located in Alberta with locations in Calgary, Red Deer and Edmonton. Our company provides, trees, sod, shrubs, annuals, perennials, landscape products and services to commercial and residential customers.

We thank all candidates for their interest however only those candidates selected for interviews will be contacted.

Job Types: Full-time, Permanent, Seasonal

Salary: From $25.00 per hour

Benefits:

• Casual dress
• Company events
• Extended health care
• On-site parking
• Store discount

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift
• Monday to Friday
• Overtime
• Weekend availability

Supplemental pay types:

• Overtime pay

Ability to commute/relocate:

• Rocky View County, AB: reliably commute or plan to relocate before starting work (required)

Education:

• Secondary School (preferred)

Experience:

• Marketing: 3 years (required)

Work Location: One location

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