ROLE SUMMARY:

The Marketing and Sales Manager will be responsible for developing and executing strategic marketing plans for multiple Scale Hospitality venues. Reporting to the operating team, the Marketing Manager will serve as a subject matter expert in all marketing-related activities through various channels with the objective of driving and maintaining sales and strategic marketing initiatives.

KEY DUTIES AND RESPONSIBILITIES:

Strategic Planning

• Work closely with operating team to plan & execute comprehensive marketing strategies for Scale and by-venue
• Prepare & lead campaign action plans across multiple key channels (web, email, social, paid ads, PR, events, local marketing, SEO, and more), aligned with the marketing calendar & budgets
• Lead content creation (copywriting, designer briefing, photo/videoshoot direction, etc) for Scale and venue websites, print POS, eblasts, social media, and other tools that are used to market and communicate with our guests
• Analyze campaign performance through your digital, sales, & other key reporting metrics and for senior leadership on a weekly & monthly basis
• Work closely with other department leaders & teams throughout the planning, rollout, launch and post-launch stages of marketing projects
• Understand and maintain each brand’s identity across all channels, and ensure marketing activities & promotions are clearly communicated across all relevant channels
• Manage the social media accounts for multiple brands
• Manage & mentor at least 1 member of the marketing team; this will potentially grow to leadership of more team members for the right candidate
• Liaise with 3rd party agency, supplier, and brand partners to ensure both ongoing & one-off marketing activities are on track and on budget; support the research & building of new, valuable brand partnerships for Scale
• Analyze market & internal sales trends to determine feasibility and profitability of new or existing offerings; make recommendations based on findings
• Innovation & research leadership: reporting on competitor brand activities as well as local/national/international hospitality brand activities; make recommendations based on findings/strong opportunities discovered

QUALIFICATIONS AND SKILLS:

• Previous marketing experience in the hospitality/CPG/Retail industry is required
• Bachelor’s Degree in Business or Marketing is required
• Experience leading multi-channel campaigns across all major print & digital channels
• Strong copywriting skills
• Deep understanding of digital marketing (email marketing, website content management, social media marketing & advertising; SEO or new website project experience a plus)
• Experience working on developing new or refreshing existing branding an asset, as is previous work doing marketing launches for new restaurants or bars
• Previous leadership of 1 or more marketing team members is preferred
• Comfortable working in a fast-paced environment, and leading & coordinating multiple, complex projects across a number of brands at once
• Team player with great interpersonal skills and a passion for food/drink/hospitality/music & entertainment in Toronto

Job Types: Full-time, Permanent

Salary: $58,500.00-$65,000.00 per year

Benefits:

• Store discount

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift
• Day shift
• Evening shift
• Monday to Friday
• Morning shift
• Weekend availability

Supplemental pay types:

• Bonus pay
• Commission pay
• Tips

Experience:

• Marketing (required)
• Digital design (required)

Work Location: Hybrid remote in Toronto, ON

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