OAK + FORT is brought together by a passionate group of people with a natural bond over an aesthetic vision that radiates throughout the collections. Fueled by the purpose to enhance and explore our own personal style—we authentically embody a place where individuality and uniqueness are celebrated. An ever-evolving point of view, joy in self-expression, and quality are central to our contemporary philosophy.

POSITION SUMMARY

As the Sr. Director, eCommerce you are responsible to develop and execute strategy to drive profitable online channel growth. You continuously improve and innovate the whole e-commerce and omnichannel experience to optimize selling.You work closely with all Oak and Fort departments to ensure cross channel alignment in customer experience, strategy and branding.

RESPONSIBILITIES

• Establish the company’s long-range ecommerce road-map
• Develop and manage KPIs, analyze performance, develop actionable recommendations and communicate with the Executive and cross functional teams mobilize plans
• Analyze and articulate the relationship between value (revenue, cost) digital engagement (web metrics and social media), and customer/consumer segments online and offline
• Build, coach, develop the team of subject matter digital experts
• Align resources and lead the ecommerce team to hit sales targets through daily execution
• Lead weekly cross-functional team meetings to provide project updates alongside key sales & marketing metrics
• Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing
• Implement SEO and SEM best practices and implement a test, learn and deploy process.
• Generate and implement new sales and marketing campaigns to increase eCommerce sales and profitability
• Optimize the UX to improve the shopping experience including site navigation, product promotion, content development, checkout to remove friction and drive higher conversions.
• Design and test content, influencers, native campaigns to drive ecommerce transactions.
• Expand market penetration into foreign markets, and identify new areas of eCommerce opportunity beyond current organizational thinking
• Own the ecommerce P&L

REQUIREMENTS

• Strong leadership abilities to develop with the ability to define problems, collect data, establish facts and draw valid conclusions to complex problems
• Outstanding analytical skills, strong experience interpreting test results and drawing conclusions
• Thorough understanding of retail business practices and principles
• Extensive knowledge of SEO (technical, on and off page), SEM
• Proven leadership of large eCommerce projects, including replatform experience
• Experience with utilizing eCommerce technology including, but not limited to Content Management Systems, Payments, Order Management, Fulfillment, Catalog, Online Marketplaces
• Maintain deep performance marketing experience and implement best practices for SEO, PPC, affiliate, e-mail, and social commerce.

• Experience with utilizing Marketing technology including, but not limited to digital communications for transactional and engagement functions, including acquisition and retargeting
• Experience with GA4, Tag manager, studio, Google Ads, Blogging and social media and social paid Ads
• Hands on experience with web analytics and with tools such as GA4, MOZ Pro, SEMRush, etc
• Maintain current knowledge of ecommerce technologies and trends, and advise executive management of opportunities and evolving market shifts
• Demonstrates strong problem-solving skills, and analytical thinking
• Has exceptional written and verbal communication skills
• Has the ability to liaise with different departments and multiple business disciplines
• Connects with OAK + FORT aesthetic

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